In Germany, the price counts for customers; food has to be cheap above all. The discounter industry is booming: there are 16,000 low-cost branches, and the share of sales is over 40 percent. The price war is raging more and more violently. And at the same time, Aldi, Lidl & Co. are increasingly relying on the “quality” factor in their advertising: more and more branded goods, a wider range of products, fresh goods - including fresh fish. For star chef Nelson Müller, the question arises: How good are discount food products? Are they really cheaper than branded goods? And who suffers from the low price: the environment, the employees or the product quality? Star chef Nelson Müller attaches great importance to the freshness, taste and quality of food. But of course he also has to pay attention to the price.
