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Private Notes
Fashion designer Diane von Furstenberg mentors 10 young talented women as they compete for the position of global brand ambassador in this reality series, which begins with the hopefuls taking on their first task at the 5th Annual DVF Awards at the United Nations Headquarters in New York.
The hopefuls are given the task of inspiring next season's collection; and Diane considers terminating DVF's Brand Ambassador program after a photo shoot turns into an all-out catfight.
Jealousy rears its ugly head when Diane picks only one of the women to attend the CFDA Fashion Awards while the others are tasked with working on a press presentation, which ends up being a bigger challenge than expected.
The ambassador candidates have to organize an exclusive luncheon to debut a new DVF line; a rivalry between two girls could ruin the event.
An argument starts up during a retail assignment and the fighting intensifies as the girls are challenged to create a social media campaign.
The Ambassador candidates dash out to the Hamptons to style celebs and VIPs; one of the girls' position in the program is threatened when she gets sassy with the DVF team.
The girls style themselves for a photo shoot and interview with InStyle magazine and the stakes are high; Diane says goodbye to one hopeful and uncovers the girls' wrap dress designs.
Everything the girls have worked toward is put to the test at DVF's exclusive New York Fashion Week event; Diane has to decide who the new Brand Ambassador will be.
