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MasterClass: Season 71

71x07 Expanding Your Brand: Marvel Acquisition Case Study
TV-PG

  • 2019-11-12T05:00:00Z on Animal Planet
  • 10m
  • United States
  • English
  • Documentary, Special Interest
Bob shares the strategy behind folding Marvel into the Disney brand, and he discusses how to capitalize on well-loved brands to maximize growth.
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