The Lord Mayor's show is the biggest procession in the world. In 1996 it boasted over 65 floats, 21 marching bands, 22 carriages, 200 horses, 5,000 people and the Lord Mayor's 240 year old gold State Coach.
It is also a huge great moneyspinner for the City of London. To enter a float in the 1997 show cost £2,500+VAT, and is basically a chance to do some off-the-wall advertising and marketing. The event is broadcast round the world live on the BBC World Service channel, broadcast live on BBC1 and Capital Radio.
