The Ariel is the Mexican Academy of Film Award. It has been awarded annually since 1947. The award recognizes excellence in motion picture making, such as acting, directing and screenwriting in Mexican cinema. It is considered the most prestigious award in the Mexican movie industry. The name "Ariel" was inspired by a series of short writings called El Ariel by Uruguayan writer José Enrique Rodó that inspired generations of young Latin Americans in the first decades of the 20th century.