Harry Potter: Beyond the Page, also known as simply the J. K. Rowling Webcast, was an 11 October 2012 webcast from Harry Potter series author J. K. Rowling's hometown of Edinburgh, Scotland featuring a live interview with her. The webcast was simulcast in classrooms around the world and was later made available for free viewing at both the Bloomsbury Harry Potter website and the Scholastic Potter website. The interview promoted the Harry Potter Reading Club and Pottermore.