Once, when he was looking out over his farm and fields in the South Limburg village of Ransdaal, Jos Soogelee’s father said: ‘Just look, this is my own piece of heaven’. After some deliberation, Jos took over the farm and converted it to suit his own ‘heavenly’ design: a few dozen beef cows and an ecological nursery of Christmas trees. It’s important for him to produce only as much as he can sell. He sells direct to customers.
