LOONA is a 12-member K-pop group formed by BlockBerry Creative, who debuted in 2018. Starting October 2016, LOONA debuted with a new member each month, forming an intricate world the members live in called the LOONAverse, for people to get to know them. LOONA's lore is a type never told in the k-pop music genre before, and it has set up a universe still being developed even now.
