Eve is named for its star, rapper Eve, and is about a trio of women who have their own boutique & clothing line. The show follows their dating lives and those of their male friends. Michelle Penelope "Shelly" Williams, is trying to navigate the exhilarating world of 21st Century love, sex, romance and career; she has been a little too single, a little too long in her mind. Her two best friends, Rita and Janie, offer conflicting advice as Shelly tries to find her way on the rocky road to love. Their male friends include J.T., a handsome guy who enjoys being single, and his best pal, Nick, who is searching for the perfect woman who can meet his exact standards. Donovan Brink is the manager of Bedlam (one of Miami's hottest clubs), and friends with both Shelly and J.T., inevitably getting stuck in the middle when problems arise.