Shout by Simon Massey

The Lego Movie 2014

It is easy to be cynical and see this as one long advertisement for Lego and it is! Yet taking the film on its own merits, the filmmakers celebrate the creativity, fun and imagination that Lego inspires, especially from children, with a plot that is both ridiculous yet perfectly in keeping with a child's imagination and reminiscent of the opening scenes to the Toy Story sequels writ large over 90 minutes. Most of the set pieces and humour work very well for both adults and children, with Batman standing out as a favourite, and the themes of the film are made manifest in a surprising real world twist that is both touching and perfectly judged. It takes a rare advert that can entertain for this long.

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