"If you love Barbie. If you hate Barbie. This movie is for you."
At least that's what the trailers say. But as someone who doesn't belong to either group, I can confirm that you'll have fun even without a love-hate attitude towards the doll. As a fan of Greta Gerwig, this didn't surprise me either. Since it was announced that she was chosen as director for the Barbie film, one could foresee that the film would turn out to be more profound than it could have been.
However, "Barbie" is not entirely free of criticism. I definitely felt the advertising message in numerous places. It is, to some extent, surprising how many jokes the company Mattel has allowed on their account. But that is, of course, exactly the strategy. In the end, it's all about selling Barbie dolls. But the merchandise approach is omnipresent in most other big-budget Hollywood productions, so I can overlook it for the most part here as well.
What really convinced me about the film were two primary factors: the great production design and the clever screenplay. "Barbie" looks really fantastic with its excess of pink and plastic feel. The Barbie world and the real world are a perfect contrast. The screenplay, which Gerwig co-wrote with her partner Noah Baumbach, in turn offers room for numerous different approaches. Thus, at some points the film is a biting satire, while at other moments it is heartfelt, hilarious, feminist, existentialist, or totally absurd. Gerwig and Baumbach teach the audience several life lessons at once, most of which have depth. The film is thus, fortunately, so much more than just a commercial.
But "Barbie" is also a complete success because of its strong cast. That Margot Robbie is a good choice for the lead should come as no surprise to anyone. I also appreciate the fact that she finally doesn't play the "slightly crazy" character for a change. Ironically, though, the real star of the film is probably Ryan Gosling as Ken, who has already demonstrated fantastic timing in comedy several times in the past. Here, he's so good that he might even have a shot in the Oscar race.
All in all, my verdict is positive across the board. "Barbie" is a film that is one of the better examples of mainstream summer cinema. Above all, its high level of creativity sets it apart from the competition. I can only recommend everyone give this film a chance. It really doesn't matter at all whether you hate Barbie, love her, or don't care about her.
Review by ToralfVIP 3BlockedParent2023-07-21T20:23:44Z
"If you love Barbie. If you hate Barbie. This movie is for you."
At least that's what the trailers say. But as someone who doesn't belong to either group, I can confirm that you'll have fun even without a love-hate attitude towards the doll. As a fan of Greta Gerwig, this didn't surprise me either. Since it was announced that she was chosen as director for the Barbie film, one could foresee that the film would turn out to be more profound than it could have been.
However, "Barbie" is not entirely free of criticism. I definitely felt the advertising message in numerous places. It is, to some extent, surprising how many jokes the company Mattel has allowed on their account. But that is, of course, exactly the strategy. In the end, it's all about selling Barbie dolls. But the merchandise approach is omnipresent in most other big-budget Hollywood productions, so I can overlook it for the most part here as well.
What really convinced me about the film were two primary factors: the great production design and the clever screenplay. "Barbie" looks really fantastic with its excess of pink and plastic feel. The Barbie world and the real world are a perfect contrast. The screenplay, which Gerwig co-wrote with her partner Noah Baumbach, in turn offers room for numerous different approaches. Thus, at some points the film is a biting satire, while at other moments it is heartfelt, hilarious, feminist, existentialist, or totally absurd. Gerwig and Baumbach teach the audience several life lessons at once, most of which have depth. The film is thus, fortunately, so much more than just a commercial.
But "Barbie" is also a complete success because of its strong cast. That Margot Robbie is a good choice for the lead should come as no surprise to anyone. I also appreciate the fact that she finally doesn't play the "slightly crazy" character for a change. Ironically, though, the real star of the film is probably Ryan Gosling as Ken, who has already demonstrated fantastic timing in comedy several times in the past. Here, he's so good that he might even have a shot in the Oscar race.
All in all, my verdict is positive across the board. "Barbie" is a film that is one of the better examples of mainstream summer cinema. Above all, its high level of creativity sets it apart from the competition. I can only recommend everyone give this film a chance. It really doesn't matter at all whether you hate Barbie, love her, or don't care about her.