Personal Lists featuring...

Secretary 2002

16

Deceptive movie marketing predates home video—exhibit A: Frankenstein’s Bloody Terror, a 1968 Spanish werewolf movie with nary a Frankenstein nor his monster in sight—but it’s on DVD cases and on streaming video services that the practice truly came into its own. We’ve all seen DVD box art prominently featuring a minor character played by an actor who went on to become massively famous, a phenomenon that could easily produce its own Inventory. But there’s also the less common, and equally amusing, technique of repackaging an existing film to make it look like another film that’s enjoying a moment around the time of the rerelease.

https://film.avclub.com/case-and-switch-7-movies-repackaged-to-take-advantage-1798257439

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