Greg Donovan was in his early 50s when he was made redundant from the Sydney insurance company he’d worked at for 20 years.
Instead of investing his payout, he took a massive gamble and used it to bankroll a musical passion project in Munga-Thirri country, on the outskirts of the Simpson Desert near Birdsville.
Eight years later, the Big Red Bash has evolved into the world’s most remote music festival, playing host to some of Australia's most famous musicians.
Promoters and managers around the country were awestruck that someone with no experience in the industry could pull off such an event.
For musician Jimmy Barnes' manager, John Watson, it's proof yet again that a "crazy person with a good idea" will always be able to find a place in showbiz.
Featuring music from Jimmy Barnes, Missy Higgins and John Williamson.
