Seen as one of the most ill-conceived public relations events in sports history, LeBron James ends his first free agency by choosing his new team live on ESPN in "The Decision."
With stifling defense, the early 2000s Detroit Pistons become the model for how franchises can be dominant without a true superstar. Off the strength of his performance with this Pistons, Larry Brown is tapped to coach the 2004 USA Olympic team.
When LBJ took his talents to South Beach, some thought it was a foregone conclusion that the Miami Heat would easily walk away with a championship. "The Big 3" quickly learned that each championship would need to be battled and earned on the court.
The role of analytics in the contemporary game.
Selecting future superstars Steph Curry, Klay Thompson, and Draymond Green through the NBA Draft, the Golden State Warriors emerge as a dominant force in today's NBA using the principles of small ball and catch-and-shoot.
A celebration of both the fully immersive experience of modern basketball ‒ complete with daily games across the globe, social media interaction, and new technologies ‒ as well as the core tenets of the game that have made basketball great for years.
The ball, the common denominator, the object of a shared feeling is held, passed to and from, caressed, embraced, twirled, hugged, whispered to, and even kissed as the final act of an expression of shared emotion.