BBC Alba is a Scottish Gaelic language digital television channel jointly owned by the BBC and MG Alba. The channel was launched on 19 September 2008 and is on-air for up to seven hours a day. The name Alba is the Scottish Gaelic name for Scotland. The station is unique in that it is the first channel to be delivered under a BBC licence by a partnership and is also the first multi-genre channel to come entirely from Scotland with almost all of its programmes made in Scotland. Most of the adult programming on BBC Alba contains on-screen English subtitles.