Series of reports on the P.C. Main Street in Amsterdam. Jort Kelder takes the viewer along to the richest and most expensive shopping street in the Netherlands. He gives a glimpse into a world that is still unknown to many. Who are the people who do their shopping here? Why are they willing to spend so much money on products that are much cheaper elsewhere? And is it really nice to be so rich? What kind of problems do you get in return? Where in the P.C. Hooftstraat, for example, do you park your Porsche, Lamborghini or Ferrari? And is your car safe enough? Jort Kelder is looking for the answers to all these questions.
