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Biz Buzz Japan: Season 2017

2017x09 Sake: The World Says Kanpai

  • 2017-09-21T15:00:00Z on NHK
  • 1m
  • Japan
Sake is a rice-based alcoholic beverage with a long, distinguished tradition. Over the past several decades, the drink has lost favor with young consumers at home, and brewers have responded by introducing premium brews, developing new varieties and expanding into foreign markets -- where consumption is rising. What are the latest sake trends and how are breweries promoting their products overseas? Our guests discuss what sets sake apart, and the importance of education and awareness.
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