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Direct Talk: Season 2022

2022x57 Serving Up Udon Worldwide: Awata Takaya / President & CEO, Toridoll Holdings

  • 2022-06-14T10:45:00Z on NHK World
  • 12m
  • Japan
  • Documentary
Awata Takaya and his international chain of udon restaurants have made the firm and flexible noodles a hit overseas. He talks about his localization strategy and business philosophy.
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