The announcement of the album came on June 10, 2013, in the Music City Center during the CMA Music Festival in Nashville, Tennessee. It was revealed that Buddy Cannon is producing the album, and that it features the family's "special brand of Southern, down-home sense of humor."[3] CEO of Duck Commander, Willie Robertson, was quoted as saying, "Christmas is an important holiday for us not only because of our strong faith but also our holiday family traditions. We're having a great time making this album. We hope you enjoy it."
