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Blip.tv also positioned itself as "just pals" but that idea of "we'll let the users guide our growth" was a paper mask hiding a lack of core vision. They would make a lot of promises and did a lot of posturing vis a vis supporting creators and helping them develop content, but in the end Blip's business model was "get bought by someone bigger." That kind of worked out for them as they were bought by Maker Studios who were, themselves, in the business of getting themselves bought by someone bigger. So Maker buys Blip so Disney will buy Maker, opens Maker.tv as a hypothetical curated database clone-and-re-skin of Blip, but closes the whole thing within 18 months without ever actually re-launching the Blip creators they went out of their way to retain in the merger. As it turned out they had no real interest in developing content when they could just skim ad revenue off the 50,000 channels that fell below payment thresholds, and withhold payment en masse in order to milk the interest on the payroll account.
