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Follow the Leader

Season 1 2016

  • 2016-04-07T02:00:00Z on CNBC
  • 30m
  • 3h (6 episodes)
  • United States
In each 30-minute episode of Follow the Leader, host Farnoosh Torabi, will spend 72 hours embedded in the life of a different superstar entrepreneur to learn how this wildly successful businessperson ticks. Farnoosh’s mission is to dig deep and discover their individual philosophies, methods and practices to earn big bucks – and viewers can take away this knowledge and apply it to their own lives. Along the way, Farnoosh will find out what makes these brilliant earners special – are they more driven, smarter, more ruthless, and more charismatic than the rest of us? Farnoosh will take viewers on a journey around the world to find out.

6 episodes

Series Premiere

2016-04-07T02:00:00Z

1x01 John Paul DeJoria

Series Premiere

1x01 John Paul DeJoria

  • 2016-04-07T02:00:00Z30m

Farnoosh follows the co-founder of John Paul Mitchell Systems from his corporate LA office to his home in Texas as he attempts to build his third billion-dollar brand, Aubio Life Science.

2016-04-14T02:00:00Z

1x02 Lyor Cohen

1x02 Lyor Cohen

  • 2016-04-14T02:00:00Z30m

Farnoosh follows the co-founder of 300 Entertainment to discover how his new label makes a profit and whether he can persuade rapper Young Thug to let another artist add vocals to his latest piece.

2016-04-21T02:00:00Z

1x03 Gary Vaynerchuck

1x03 Gary Vaynerchuck

  • 2016-04-21T02:00:00Z30m

Farnoosh spends time with social media ad expert Gary Vaynerchuk to discover the secrets that helped him increase the value of his parents' wine business twenty times over and lead the multi-million-dollar company VaynerMedia.

2016-04-28T02:00:00Z

1x04 Katia Beauchamp

1x04 Katia Beauchamp

  • 2016-04-28T02:00:00Z30m

Farnoosh spends time with Katia Beauchamp, founder of the beauty box subscription service Birchbox, as she attempts to change customers' perceptions and entice more users to utilize the company's website.

1x05 Neil Blumenthal and Dave Gilboa

  • 2016-05-05T02:00:00Z30m

Farnoosh seeks out Neil Blumenthal and Dave Gilboa, co-CEOs and co-founders of Warby Parker, an eyeglass company in the process of expanding its billion-dollar online business by establishing physical storefronts.

2016-05-12T02:00:00Z

1x06 Tracy Anderson

1x06 Tracy Anderson

  • 2016-05-12T02:00:00Z30m

Farnoosh follows former fitness trainer Tracy Anderson, founder of Tracy Anderson Method, as she must decide whether to sacrifice the quality of her company's organic energy bars in order to cut costs.

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