This episode copies the format of US documentary series Insight. The storyline is based upon an advertisement campaign by Killinggänget to discredit film critic Gunnar Rehlin. Their campaign features advertisements containing slogans like Gunnar Rehlin - uncarismatic and boring, Gunnar Rehlin – without sex life och Gunnar Rehlin – exterminator of races. Gunnar tries to clear his name with solicitor Jan-Erik.
