Selling everything from bespoke burritos to artisanal soap, businesses operated by and for hipsters are now everywhere - and they're often owned by smart, young "hipsterpreneurs". Sam wants to discover if this term means "savvy exploiter of trends" or "cool kid who got lucky". Suspecting it's a bit of both, Sam travels to Los Angeles where he meets some food truck owners who have used a combination of street smarts, social media skills and culinary innovation to go from fast food to Forbes Magazine in a few short years. Sam returns to Australia for a deeply committed exploration of another fast-growing product and every hipster's tipple of choice: craft beer. Then in Melbourne he sorts himself out with a lot of very strong, very confusing coffee: single origin, fair trade, pourover, cold drip.
