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Horizon: 1993

30x07 Suggers, Fruggers and Data-Muggers
TV-PG

  • 1993-02-15T21:00:00Z on BBC Two
  • 1h
  • United Kingdom
  • English
  • Documentary
Horizon investigates how market research, opinion polls, TV ratings, and consumer surveys have got it disastrously wrong. Commercial decisions depend increasingly on this information, but just how good is that information?
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