If you want to know how your meat lived before it landed on your plate, there is a quality mark for this: Better Life of the Animal Protection. Then there are also quality marks such as Planetproof and Organic, but that is not enough for Mora. They have developed their own quality mark: Better Welfare. The meat in these snacks comes from animals that have lived in considerably better conditions than European law prescribes. But what does that mean? And why does Mora need its own quality mark? The Keuringsdienst van Waarde takes a closer look at Beter Welzijn.
