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Mad Men

Season 4 2010

  • 2010-07-25T21:00:00-05:00 on AMC
  • 50 mins
  • 10 hours, 11 mins (13 episodes)
  • United States
  • English
  • Drama

The fourth season of the American television drama series Mad Men premiered on July 25, 2010 and concluded on October 17, 2010. It consisted of thirteen episodes, each running approximately 47 minutes in length. AMC broadcast the fourth season on Sundays at 10:00 pm in the United States.

Season four takes place between November 1964 and October 1965. It is set at the new and considerably more modern advertising agency, Sterling Cooper Draper Pryce. The main narrative of the fourth season is driven by Don Draper's identity crisis. As Don falls deeper into existential despair, he begins regularly meeting with women of loose moral character and faces debilitating alcoholism.

The fourth season was commended by the television critic community, especially for the continued excellence in all areas of production during the fourth season, as well as the character development of Don Draper, Peggy Olson, and the rest of the ensemble cast. It received the Primetime Emmy Award for Outstanding Drama Series and recognition from the American Film Institute for the fourth year in a row.

13 episodes

4x01 Public Relations

  • Season Premiere

    2010-07-25T21:00:00-05:00 — 47 mins

Don deals with life after Betty and a trade-paper interview in which he won't say much about himself.

4x02 Christmas Comes but Once a Year

  • 2010-08-01T21:00:00-05:00 — 47 mins

The agency must throw an impromptu Christmas party for the benefit of Lucky Strike's Lee Garner, Jr.

4x03 The Good News

  • 2010-08-08T21:00:00-05:00 — 47 mins

Don visits Anna Draper and learns some sad news about her health.

4x04 The Rejected

  • 2010-08-15T21:00:00-05:00 — 47 mins

An edict from Roger and Lane puts Pete in a personal dilemma.

4x05 The Chrysanthemum and the Sword

  • 2010-08-22T21:00:00-05:00 — 47 mins

Don and Pete disregard Roger's plans in order to land a new client.

4x06 Waldorf Stories

  • 2010-08-29T21:00:00-05:00 — 47 mins

Peggy clashes with her new creative partner; Don pitches under unusual circumstances.

4x07 The Suitcase

  • 2010-09-05T21:00:00-05:00 — 47 mins

Don turns to alcohol and Peggy's shoulder to deal with the news of Anna Draper's death that he knows is waiting for him.

4x08 The Summer Man

  • 2010-09-12T21:00:00-05:00 — 47 mins

Joan and Peggy deal with the boys in the office, Don and Faye draw closer and Henry chafes at Don's lingering shadow.

4x09 The Beautiful Girls

  • 2010-09-19T21:00:00-05:00 — 47 mins

Peggy is forced to face some unpleasant facts about a client's discriminatory business practices. Don and Faye's burgeoning relationship is tested when Sally runs away from home and turns up at the office. Roger tries to rekindle his affair with Joan.

4x10 Hands and Knees

  • 2010-09-26T21:00:00-05:00 — 47 mins

An unannounced visitor at the Francis home rattles Betty.

4x11 Chinese Wall

  • 2010-10-03T21:00:00-05:00 — 47 mins

Sterling Cooper Draper Price employees resort to scuttlebutt after an agency wide meeting is called.

4x12 Blowing Smoke

  • 2010-10-10T21:00:00-05:00 — 47 mins

In the midst of a crisis, Don runs into an old friend.

4x13 Tomorrowland

  • 2010-10-17T21:00:00-05:00 — 47 mins

Don and Peggy are faced with life-altering decisions