The fourth season of the American television drama series Mad Men premiered on July 25, 2010 and concluded on October 17, 2010. It consisted of thirteen episodes, each running approximately 47 minutes in length. AMC broadcast the fourth season on Sundays at 10:00 pm in the United States.
Season four takes place between November 1964 and October 1965. It is set at the new and considerably more modern advertising agency, Sterling Cooper Draper Pryce. The main narrative of the fourth season is driven by Don Draper's identity crisis. As Don falls deeper into existential despair, he begins regularly meeting with women of loose moral character and faces debilitating alcoholism.
The fourth season was commended by the television critic community, especially for the continued excellence in all areas of production during the fourth season, as well as the character development of Don Draper, Peggy Olson, and the rest of the ensemble cast. It received the Primetime Emmy Award for Outstanding Drama Series and recognition from the American Film Institute for the fourth year in a row.
Don deals with life after Betty and a trade-paper interview in which he won't say much about himself.
The agency must throw an impromptu Christmas party for the benefit of Lucky Strike's Lee Garner, Jr.
Don visits Anna Draper and learns some sad news about her health.
An edict from Roger and Lane puts Pete in a personal dilemma.
Don and Pete disregard Roger's plans in order to land a new client.
Peggy clashes with her new creative partner; Don pitches under unusual circumstances.
Don turns to alcohol and Peggy's shoulder to deal with the news of Anna Draper's death that he knows is waiting for him.
Joan and Peggy deal with the boys in the office, Don and Faye draw closer and Henry chafes at Don's lingering shadow.
Peggy is forced to face some unpleasant facts about a client's discriminatory business practices. Don and Faye's burgeoning relationship is tested when Sally runs away from home and turns up at the office. Roger tries to rekindle his affair with Joan.
An unannounced visitor at the Francis home rattles Betty.
Sterling Cooper Draper Price employees resort to scuttlebutt after an agency wide meeting is called.
In the midst of a crisis, Don runs into an old friend.