When a filthy rich video store magnate Johnny Rose, his soap star wife Moira, and their two kids - über-hipster son David and socialite daughter Alexis - suddenly find themselves broke, they are forced to live in Schitt's Creek, a small, depressing town they once bought as a joke. With their pampered lives now abandoned, they must confront their new-found poverty and discover what it means to be a family, all within the rural city limits of their new home.
After losing their fortune, the Rose family must relocate to their last remaining asset – a small town Johnny once bought as a joke.
Johnny must get permission to sell the town from its Mayor, Roland Schitt. David and Alexis spend a night out with the locals.
Johnny tries to get a potentially offensive town sign taken down, while David is faced with the frightening task of finding a job.
Johnny and Moira, feeling like they have failed as parents, try to get to know their grown children. Alexis spies on Mutt and thinks he's having an affair with the Mayor's wife.
Looking for privacy, Johnny and Moira take the Mayor up on his offer of using his cabin for a night, while Alexis and David use the opportunity to throw a party.
Moira is hired to be a local winery's spokesperson; David struggles with a health problem.
Following an incident where David is unable to kill an insect in his room, Stevie, as a joke, invites David along on Roland's annual turkey shoot.
Moira and David try to earn money by selling cosmetics to the locals, while Johnny heads to Elmdale in hopes of collecting unemployment insurance.
Johnny reluctantly agrees to speak at the funeral of a local man he doesn’t really know. Alexis struggles with her new boyfriend’s love of animals.
Johnny and Moira go to Roland's Hawaiian party; Alexis and Ted host a dinner party; David and Stevie's relationship heats up.
Moira's estranged sister, Deedee, pays an unexpected visit, while David agrees to talk with one of Jocelyn's students about being "different".
Johnny tries to arrange a surprise birthday party for Moira. Things backfire when Moira, unwittingly, takes over the planning of her own party.