Matthew is upset when people come into the shop to ask for Sooty's autograph rather than his own. Soo bets Matthew that not even two people will ask for his autograph by the end of the day. Matthew accepts, but in the shopping centre he discovers he is ignored by the children while Sooty, Sweep and Scampi are in great demand. Meanwhile in the shop, Jeremy Beadle is upset that he isn't recognized. When Matthew returns, Jeremy asks him for two autographs and Matthew wins his bet.
