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TED Talks: Season 2010

2010x41 Melinda French Gates: What nonprofits can learn from Coca-Cola
TV-PG

  • 2010-10-12T04:00:00Z on YouTube
  • 15m
  • United States
  • English
  • Documentary
At TEDxChange, Melinda Gates makes a provocative case for nonprofits taking a cue from corporations such as Coca-Cola, whose plugged-in, global network of marketers and distributors ensures that every remote village wants -- and can get -- a Coke. Why shouldn't this work for condoms, sanitation, vaccinations too?
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