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Private Notes
As the high street goes into lockdown, Amazon is booming. This Supershoppers special reveals how to buy smart off the online retail giant, from the best bargains to avoiding scams.
The first episode takes a look at how to get the best deals possible, reports on review hijacking, and reveals how the company pushes customers towards products offering poor value for money.
Sabrina Grant and Helen Skelton investigate how the online retailer's dominant position in the marketplace and wealth of consumer information forces other companies to adapt their retail strategy to keep up. The programme also reveals how Amazon is rapidly replacing Google as the biggest gateway to the Internet and examines the company's plans to enter the grocery trade.
Helen Skelton and Sabrina Grant offer advice on the risks of online Christmas shopping, investigating why customers should be wary of buying toys from Amazon, and sharing stories mysterious Amazon parcels that arrived full of goods the recipient had never ordered. Plus, advice on how to find hidden discounts on popular premium-brand items.
