After getting married to Priya, an unhappy Hema struggles with intimacy during their honeymoon. Despite a stylish change in his appearance, Amit still finds no takers for his ideas. Busying himself with work, Hema finds himself attracted to an old flame again.
English-speaking Hema and Hindi struggler Amit hit it off on their first day together at ad agency MTMC. Crisis looms as prestige account Olemma is up for a pitch.
While Amit struggles to translate English lines literally, Hema gets a hint of the bias against Hindi writers. Varun is not sure if MTMC has a winning idea for Olemma.
Hema’s idea makes it to the pitch but Amit feels the idea was derived from his thought. Hema’s fiance can’t understand his new work-life, while Amit’s financial crisis deepens.
Flamboyant creative director Ashiq gives up his cabin to an ecstatic Hema and Amit. Hema flirts with a swimsuit model only to be caught red-handed by Nina.
As Hema and Amit live and work together, their friendship deepens. Amit’s ideas start getting noticed in MTMC and Anushka promotes him to Senior Copywriter.
Romance is in the air as Hema & Sneha work on a campaign together; while Amit tries to get Nina’s attention. Amit finds an unexpected source of insights to win his first account.
Amit confronts Hema about stealing his credit and blurts out a dark secret from his past. Temptation comes calling, as Hema goes for his first global workshop to Bali.
After a night of partying, Hema confesses his fears of settling down too soon. Next morning, a hung-over Hema wakes up with no idea to present at the workshop.
Sneha resigns from a fairness cream account. She chooses to work with Amit on a local brand. Hema returns home to find his wedding to Priya has been fixed without his say.
Reacting to the agency’s open homophobia, Anushka promotes Ashiq despite Varun’s protests. MTMC bids Hema adieu for his wedding and honeymoon with a party.
Hema and Sneha make love but Hema hides this from his fiance. Amit convinces Sonam to quit her job as a bar dancer and join MTMC.
After getting married to Priya, an unhappy Hema struggles with intimacy during their honeymoon. Despite a stylish change in his appearance, Amit still finds no takers for his ideas. Busying himself with work, Hema finds himself attracted to an old flame again.
While Bhuvan messes around with Sonam, Ashiq becomes her mentor. MTMC is in shock, as Anoushka leaves the unit for a regional role and Varun brings in a new Creative Head William Fernandes to shake things up.
Amit finds Hema's sudden interest in a new client worrying. He spends time with Priya to see how she feels about her marriage with Hema. William's first creative review at MTMC leads to the first casualty in office, as someone shockingly resigns.
William takes an immediate liking to Amit's work and actively rejects Hema and Nina's ideas. Amit finally gets a promotion he deserves, but Hema questions if William has ulterior motives. Hema pitches a game-changing idea to William but he rejects it.
Hema and Sneha have a fight when he patronizes her at a client meeting. Amit reaches out to Hema via Nina and the trio smoke up on a boat. Priya gets offered a job in London by her boss Shayan.
Hema gets pulled up by Varun for smoking up and being tardy at work. When Amit confesses that he told William about it, Hema and Amit have a big fight. Ashiq refuses to work under William and claims William is an idea thief. Amit is shocked when Hema tells him that he has convinced Priya to move to London.
Meera confronts Bhuvan about Sonam. As Priya leaves, Hema and Sneha confess their love to each other. Meanwhile, Ashiq fights for Nina's campaign with Varun. When William comes to Ashiq to make peace and work together for the betterment of MTMC, sparks fly.
William makes a formal complaint against Ashiq. Visti has no choice but to inform Ashiq, who decides to leave MTMC. While Hema is job hunting, Sonam finds out that she has a new boss. Amit is shocked to find out his credits for ads are not creator but translator.
Ashiq continues to be MIA even as Hema and Sneha try to find him. Things get complicated as Sneha tells Hema she's facing pressure to get married from her family. Hema discovers that William has shared his idea with the client and taken credit for it.
Bhuvan harasses Sonam but Amit comes to her aid just in time. Hema and Priya finalize their divorce as she tells him that they have no future as he always loved Sneha. A shocking truth shakes up MTMC.
Anushka returns to MTMC and confronts the agency about their tolerance and attitude. While the agency grieves about the loss of a loved one, Hema and Priya finally separate. Hema finally tells Mandira that he's made up his mind about MTMC.
William's era at MTMC sees a spate of resignations. Varun questions William's methods under pressure from management. Amit and Hema try to reconcile one last time, despite their differences.