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In this video:
Ratner was the CEO of the Ratners Group, jewellers that shook up the usually stiff and inflexible jewellery market by aiming some of its products at the working class through a chain of shops colloquially known as “Ratners.” Although the chain was widely ridiculed and considered “gaudy,” “tacky” and “cheap” by the press and other jewellers, many wanting to buy jewellery and not break the bank flocked to the stores, turning Ratners into a household name throughout England in the 1980s.
Want the text version?
http://www.todayifoundout.com/index.php/2014/04/speech-cost-nearly-billion-dollars/
Resources/Further Reading:
http://www.telegraph.co.uk/news/uknews/1573380/Doing-a-Ratner-and-other-famous-gaffes.html
http://www.businessblogshub.com/2012/09/the-man-who-destroyed-his-multi-million-dollar-company-in-10-seconds/
http://books.google.co.uk/books?id=CSxQ07JVfS4C&pg=PA179&lpg=PA179&dq=Gerald+Ratner+tacky&source=bl&ots=FKxEI-Mcjh&sig=O5RGh7zsHBXwNg9nOVEAYGMuuIA&hl=en&sa=X&ei=-o-eT8_GCubg0QHFvvzxDg&redir_esc=y#v=onepage&q=Gerald%20Ratner%20tacky&f=false
http://www.thisismoney.co.uk/money/markets/article-2371730/GERALD-RATNER-INTERVIEW-How-I-cut-cr-p--The-return-UKs-biggest-online-jeweller.html
http://www.independent.co.uk/news/business/ratner-losses-mean-closure-of-330-shops-1541709.html
http://books.google.co.uk/books?id=q-A6EYg1m8MC&pg=PA82&dq=Petticoat+Lane+Market+Gerald+Ratner&hl=en&sa=X&ei=zbVCU7DGOKPD0QWliIHICQ&ved=0CD4Q6AEwAA#v=onepage&q=Petticoat%20
