Food is a necessity of life that has become a major pleasure industry. We eat 70,000 tons of it each day... Home cooking is going the way of sewing and knitting-a dying craft. We make up for it in Britain by being Europe's biggest eaters of frozen and tinned foods. We are illogical and ill-informed when it comes to choosing our foods. For instance, many of us believe a full feeling after a meal is the same as nutrition. We eat seven or eight times our own weight in a year. Our consuming passion has made the food industry the biggest in Britain. We're sitting targets for food men on the lookout for gaps in the social scene for which they can dream up a profitable new food. The film looks at our changing eating habits. It follows a typical new food from birth in the experimental kitchen to the first test-marketing among unsuspecting provincial shoppers. Written and narrated by PAUL FERRIS Music by WILLIAM DAVIES Film editor ROGER GUERTIN Producer MICHAEL WEIGALL
