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Private Notes
Omar Soliman and Nick Friedman, who co-founded College HUNKS Hauling Junk & Moving over 15 years ago, go on separate missions to make certain that the foundation of their company is strong enough to withstand exponential growth in the next couple of years. Will they need to do any heavy lifting within their company after seeing what's happening on the front lines? Will they (or any items in their care) crack under pressure while undercover?
The CEO of Fremont Street Experience goes under cover to discover and address problems that may be sparking the labor shortage causing significant lost profits.
The Vitamin Shoppe's CEO goes under cover to learn new ways to achieve added growth for her brand and to experience how her new operational changes and innovations are impacting the front lines.
The CEO of Rita's Italian Ice & Frozen Custard goes under cover to see how her new initiatives are working and to help franchisees become more profitable.
Paul Damico, the former president and CEO, Round Table Pizza goes undercover to glean effective ways to expand the longstanding West Coast pizza franchise eastward and attract a younger clientele. Damico credits the valuable brand insights he garnered on UNDERCOVER BOSS in 2013 when he was president of Moe's Southwest Grill as motivation to return undercover. Will he be able to take the heat in the kitchen when tasked with preparing piles of pizzas under tight time constraints? Can he withstand a hot slice of reality when front-line employees reveal where improvements could be made?
Laurent "LT" Therivel, a proud Marine veteran who started as president and CEO of UScellular less than a year before his undercover mission, is intent on seeing how his new endeavors for brand growth are operating. Will he be all charged up while making customer calls offering the latest company deals? Will he connect well with staff sales associates and network engineers when learning about their day-to-day duties and challenges? Does he learn there's work to do to get their stores to have 'high-speed' customer service?
Gary Findley, CEO of Restoration 1, a self-described "Redneck CEO" from Texas, goes undercover to ensure that there are no flaws in the "playbook" of the company that would negatively impact all the franchises. Will he have the stomach to handle a job involving biohazard remediation? Will he find that cracks are starting to show as the business grows? How will he tackle navigating through a tight basement crawlspace in a hazmat suit?
Acquanetta Warren, mayor of Fontana, Calif., the fastest-growing city in Southern California, is on a mission to secure its future after the devastating impacts of the pandemic. Is the mayor willing to roll up her sleeves and get her hands dirty maintaining the city's sewers and cleaning the trash-littered parks?
