How can you convince people of the benefits of smoking and war? This episode talks about Edward Bernays, Freud's nephew, the founder of the field of public relations, and whose theories are still used in the world of marketing until now. What is interesting to consider his story is that he took Freud's theories of psychoanalysis and decided to use them as a tool to market anything from the cigarettes to the war. The episode talks about his life story and theories. And the projects he worked on, and finally, his impact, we can still see in the world around us now.
