Task: To sell fresh fruit on Moore Street in Dublin city centre. The team that makes the most profit wins.
Task: To organise the launch party of a new computer game. The team that impresses Electronic Arts most wins.
Task: To organise a 30th birthday party for Supermacs. The team who most improved profits were the winners.
Task: Design a "Personal Loan Card" for Blue Cube Loans, and sell the concept of the Card to three retailers. The team who most impresses the three retailers wins.
Task: Shoot and edit a 45 second TV commercial for "The Elysian" development in Cork City. The team who most impresses Michael O'Flynn (Chairman and Managing Director of said development) wins.
Task: Presentation launch of the new 2009 Renault range, and to secure as many sales of used and new cars as possible
Task: Organize a WEEE collection day. The team with the most recycled appliances wins
Task: Develop a new brand for "Travel Value Shopping" outlets of Dublin Airport Authority.
Task: Sell Garmin products across Dublin to make the most profits
Task: Create a new marketing campaign for Appleby Jewellers, in order to attract customers for the Christmas period
Task: The four remaining candidates undergo a sequence of intense interviews by three of Bill Cullen's business colleagues
Raise money for an assigned charity, at a Charity Gala Dinner. Both finalists enlist the help of three of the previously fired candidates