In the past, supermarkets barely cared about the state of the world. The environment hardly bothered them. The farmer was given the money. Not to mention animal suffering. But fortunately that misery is finally behind us. The country's largest wholesaler is making a big deal with a historic turnaround. 'Better for', Albert Heijn now puts on countless products. From vegetables and fruit, to pork, cow and chicken. With 'Better for', the supermarket promises improvement for just about everything and everyone. But better than what? And why not just the best for it?
