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PosterPoster

TED Talks: Season 2013

2013x148 Paul Kemp-Robertson: Bitcoin. Sweat. Tide. Meet the future of branded currency.
TV-PG

  • 2013-07-25T06:00:00+02:00 on YouTube
  • 15 mins
  • United States
  • Documentary, Special Interest

Currency — the bills and coins you carry in your wallet and in your bank account — is founded on marketing, on the belief that banks and governments are trustworthy. Now, Paul Kemp-Robertson walks us through a new generation of currency, supported by that same marketing … but on behalf of a private brand. From Nike Sweat Points to bottles of Tide (which are finding an unexpected use in illegal markets), meet the non-bank future of currencies.

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