Each week a different multi-millionaire searches for people whose lives he or she can change for the better. Each of our modern-day philanthropists must guarantee to give away thousands of pounds of their own money. For ten days, the millionaires leave their wealthy lifestyle behind and go undercover to live in some of the UK’s toughest areas. They conceal their true identities and immerse themselves in communities with the aim of finding those people that they think deserve their help. On the last day of their visit, they reveal their secret and write their cheques.
Gadget-mad entrepreneur Chris Brown accepts that some people might consider him a geek. He enjoys cross-stitch, owns a radio controlled train set and a robot Hoover, and has been known to wear his Star Wars Stormtrooper costume around the house.
Karate expert and father of four Richard North is in the business of fun. His multi-million-pound company invents gifts and toys that sell all around the world, to some of the biggest toy retailers. For eight days Richard goes undercover in Cardiff and despite the massive regeneration in central Cardiff, areas on the outskirts of the city have been left behind. Richard spends his time undercover living on the Ely council estate, one of the biggest in Europe and with a reputation for drugs and crime; but finds it hard to discover a cause worthy of his money until he meets Pete and Linda Sullivan who dedicate their lives to making Ely a better place for their grandchildren to live.
Sixty-year-old dotcom millionaire Marcelle Speller made her millions relatively late in life. After spending many years with an ordinary amount of money, the fortune she has now has hardly changed her. Despite being worth over £10 million, Marcelle's only extravagance is her art collection. Now, inspired by people who get their hands dirty helping others, Marcelle wants to find out what it feels like to make a change at ground level.
In this week's Secret Millionaire 30-year-old self-made multi-millionaire Mark Pearson gives away over £150,000 to three worthy members of Nottingham's community. Mark steps out of his comfort zone to move into a rented house in Nottingham, one of the most violent towns in Britain, with crime rates at twice the national average.Mark discovers an anti-gun and knife campaign run by Clayton Byfield in his spare time. Posing as an unemployed chef looking for voluntary work, Mark joins Clayton at his youth groups and workshops, where he learns the harsh realities of knife and gun crime.
Multi-millionaire Bradley Reback goes undercover in Brighton to find people he can help, visiting a homeless centre, a drop-in centre for the unemployed and other local projects.
Having made his fortune in London, Gordon McAlpine returns to his Scottish roots, going undercover in Govan, one of the poorest parts of Glasgow, where the unemployment rate is twice the national average.
Tom Mairs, the son of a multi-millionaire, has become a millionaire in his own right. He leaves his home in the Wirral to cross the Mersey and go undercover in Bootle, one of the most deprived areas of Britain.
Ex-Para and Falklands veteran Tony Banks returns to the tough streets of Liverpool to see how the people he first met there are getting on and how they benefited from the money he donated.
Paul Ragan fulfils his promise to return to Derby in order to look for new way to make a difference in the community he originally visited as a secret millionaire.
When she originally appeared on The Secret Millionaire, Dawn Gibbins' life was at a crossroads. She'd just sold the £50 million global flooring empire she'd built up with her father and set up a new company reflecting her holistic lifestyle. Dawn had recently finalised her divorce after 25 years of marriage and, with her two daughters away at university, she'd set up house on her own in the middle of the countryside. In October 2009 Dawn Gibbins spent a week living in inner-city Bristol as a Secret Millionaire. Dawn told people she met that she was being filmed for a documentary about the impact of the recession on local communities. During her stay, she discovered a world she never knew existed and faced up to some of her biggest fears.