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Gruen: Season 9

Gruen Planet S2 2017

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  • 2017-09-13T10:00:00Z on ABC
  • 40 mins
  • 6 hours, 40 mins (10 episodes)
  • Australia
  • English
  • Comedy
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A spin-off called Gruen Planet was announced to replace series 4 of The Gruen Transfer, with a broader landspace.

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10 episodes

9x01 NBN & Hipsters

  • Season Premiere

    2017-09-13T10:00:00Z — 40 mins

Gruen returns to ask: How do you sell the NBN, why big companies are bashing hipsters and the weird advertising trend of rapid aging. A Pitch to convince North Korea to aim somewhere else and Ads You Couldn't Make in 2017.

9x02 Online Dating & Apple Watch

  • 2017-09-20T10:00:00Z — 40 mins

The 100th episode of the show that unpicks the dark arts of advertising, branding & spin.

How to sell online dating when the product is you. A new Apple Watch campaign which is a matter of life & death. The Pitch smashes brand avocado & a look at who we were & how far we've come in Ads You Couldn't Make in 2017.

9x03 Same-Sex Postal Vote & Racism

  • 2017-09-27T10:00:00Z — 40 mins

How brands are hijacking the same-sex postal vote. Ads that attempt to fix racism using comedy. Plus a Pitch for a one house policy, the science of marketing and more ads you couldn't make in 2017.

9x04 ATM Fees & Shopkins

  • 2017-10-04T09:30:00Z — 40 mins

How banks are slashing ATM fees while still cashing in; Aussie toy Shopkins and the business of selling shopping to kids; what's going on in betting ads and a pitch to push for politicians to be born overseas.

9x05 Eggs & BHP

  • 2017-10-11T09:30:00Z — 40 mins

This week: something we consume 15.9 million of a day & barely advertise: eggs; why BHP is banging on about superannuation & a Pitch to convince men to go to the doctor. Plus a mind-boggling ad that couldn't get made in 2017.

9x06 Amazon & McHappy Day

  • 2017-10-18T09:30:00Z — 40 mins

Amazon is coming, so what are Aussie retailers doing to defend themselves? A Pitch to rehabilitate the image of the creepy clown. Plus we look at McHappy Day - when charity and brands collide.

9x07 Equal Pay & Hillsong Church

  • 2017-10-25T09:30:00Z — 40 mins

How advertising is tackling equal pay. One of Australia's biggest brands: the Hillsong church. A Pitch to make us turn off the news and why limited edition products are swamping supermarket shelves.

9x08 Wine & Piracy

  • 2017-11-01T09:30:00Z — 40 mins

Uncorking the marketing successes and failures of the six billion dollar Australian wine industry. A Pitch to convince parents not to have kids. A new push against piracy. Plus more ads from the vault labelled 'never again'.

9x09 A.I. & Streets

  • 2017-11-08T09:30:00Z — 40 mins

The AI assistant arms race - how Amazon, Google & Apple are trying to move in to your home; Streets ice cream & consumer boycotts; a Pitch to make uni free plus another commercial from the museum of advertising shame

9x10 Taylor Swift & Headaches

  • 2017-11-15T09:30:00Z — 40 mins

On the series final of Gruen we look at Taylor Swift's launch of her PR-tinged new album Reputation & how she's changing the music industry in 2017; we rebrand the humble headache; plus a Pitch for a jingle to unite us all.

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