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Gruen

Season 1 2008
TV-PG

  • 2008-05-28T10:00:00Z on ABC
  • 40m
  • 6h 40m (10 episodes)
  • Australia
  • English
  • Comedy
Gruen is about advertising, how it works, and how it works on us. It decodes and defuses the commercial messages that swirl through our lives, with the help of a panel of ad industry experts. It's the show that tracks advertising almost as closely as advertising tracks you!

10 episodes

Series Premiere

2008-05-28T10:00:00Z

1x01 Beer

Series Premiere

1x01 Beer

  • 2008-05-28T10:00:00Z40m

Wil Anderson hosts the first episode of The Gruen Transfer. The panel discuss why beer ads work, the beauty industry and the segment "The Pitch" includes a competition between two advertising agencies to make an ad for whale meat.

2008-06-04T10:00:00Z

1x02 Undies

1x02 Undies

  • 2008-06-04T10:00:00Z40m

Wil Anderson hosts The Gruen Transfer with regular panelists Russel Howcroft and Todd Sampson, and guest panelists Jane Caro and Darryl Parsons. Segments include a competition between two advertising agencies to make an ad for a holiday in Baghdad.

Ads critiqued this week:
Agent Provocateur - Proof
Holeproof - Nothing
Bonds - Mash
Antz Pantz - Sic 'Em Rex
Underdaks - Airport
Emporio by Armani - David Beckham
Calvin Klein - Mark Wahlberg
Ecko Unltd - Still Free
Pakistan International Airways - Twin Towers

2008-06-11T10:00:00Z

1x03 Banks

1x03 Banks

  • 2008-06-11T10:00:00Z40m

his week's panel included regulars Todd Sampson and Russel Howcroft along with guest panelists Bridget Taylor and Matt Eastwood.
Ads discussed were: "Transport for London - Moonwalking Bear"; the ads from the four biggest banks in Australia;
Chevrolet - Tahoe Anti-Ads; and "Philadelphia Cream Cheese - New Girl in Heaven". The pitch was to make celibacy sexy.

2008-06-18T10:00:00Z

1x04 Chocolate

1x04 Chocolate

  • 2008-06-18T10:00:00Z40m

Wil Anderson, Todd Sampson, and Russel Howcroft are joined this week by Jane Caro and Dan Gregory. Segments include the bum-vertising challenge: what would you advertise on homeless people?
How Do You Sell... chocolate.
The Pitch: the Australian Democrats.
Ad of the Week: Head & Shoulders dandruff shampoo.
Endorse Me: David Hicks.

2008-06-25T10:00:00Z

1x05 4WD

1x05 4WD

  • 2008-06-25T10:00:00Z40m

The panel this week consists of regulars Todd Sampson and Russel Howcroft, and guests Dee Madigan and Bram Williams.
The segments include: What's Wrong With This Ad? a dog food ad.
How Do You Sell... four wheel drives. The Pitch: plastic bags.
Ad of the Week: a sex trafficking ad featuring Emma Thompson; Brad Pitt in an Edwin jeans ad.

2008-07-02T10:00:00Z

1x06 Feminine Hygiene

1x06 Feminine Hygiene

  • 2008-07-02T10:00:00Z40m

Todd Sampson and Russel Howcroft and guests Jane Caro and Matt Eastwood make up this week's panel. The segments are What's This Ad For? a French crime channel ad.
How Do You Sell... feminine hygiene products.
The Pitch for child labour.
Ad of the Week: Ricky Ponting's many endorsements.

2008-07-09T10:00:00Z

1x07 Road Safety

1x07 Road Safety

  • 2008-07-09T10:00:00Z40m

Wil, Todd, and Russel are joined by Bridget Taylor and Dan Gregory to decide what kind of commercial endorsement would be appropriate for John Howard,
How Do You Sell... road safety ads,
The Pitch: Invading New Zealand,
Ad of the Week: Cheap warehouse ads & the Gruen Beauty Shouty Ad.
The show finishes with a parody of a shouty ad, for 'Power Thirst'.

2008-07-16T10:00:00Z

1x08 Telcos

1x08 Telcos

  • 2008-07-16T10:00:00Z40m

This week's panel consists of Todd, Russel, Dee Madigan, and Matt Eastwood.
The segments ask: What to advertise on sheep?
How Do You Sell... phones.
The Pitch to embrace global warming.
Ad of the Week: blender vs iPhone.
Jesus Gruen beer viewer ad.

2008-07-23T10:00:00Z

1x09 Skincare

1x09 Skincare

  • 2008-07-23T10:00:00Z40m

This week's panel consists of Todd, Russel, Jane Caro, and Bram Williams.
The segments talk about Nude Creams, the Back up, and Brand Builders
How Do You Sell... Skin Care.
The Pitch: Buy Nothing Day.
Ad of the Week: Cover Girl Make-up - Rihanna

Season Finale

2008-07-30T10:00:00Z

1x10 Cannes

Season Finale

1x10 Cannes

  • 2008-07-30T10:00:00Z40m

This week's panel consists of Todd, Russel, Bridget Taylor and Dan Gregory.
The segments talk about Zoot Reviews, the Whopper Freakout, Schweppes "Burst" and the Cadbury's Gorilla
How Do You Sell... Skin Care.
The Pitch: Anti-Tourism Campaign.
Ad of the Week: Football Superstar

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