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More from TodayIFoundOut:
Does Canadian Beer Really Contain More Alcohol than Beer Made in the United States?
https://youtu.be/aQ3mLfMyGA8
In this video:
During the never ceasing rivalry between Coke and Pepsi, each company has made some spectacularly bad marketing decisions to try and one up each other- from Coke’s baffling decision to spend $100 million to fill cans of their soda with water that smelled like farts to Pepsi somehow accidentally promising customers who bought enough of their soda a harrier jet.
Want the text version?: http://www.todayifoundout.com/index.php/2019/01/that-time-pepsi-accidentally-promised-hundreds-of-thousands-of-people-40000-each/
Sources:
https://www.csmonitor.com/1993/0818/18023.html
https://www.just-drinks.com/news/court-clears-pepsi-on-promo-fiasco_id86846.aspx
http://mentalfloss.com/article/558202/pepsi-number-fever-promotion-failure-philippines
https://www.washingtonpost.com/archive/business/1993/07/29/a-pepsi-giveaway-gone-wrong/1a6af4b1-2b6f-4e5a-9b1d-5dc6799ac2af/?noredirect=on&utm_term=.b215bbfdc9ef
https://www.thevintagenews.com/2018/01/10/pepsis-number-fever/
https://www.philstar.com/cebu-news/2006/06/26/344000/sc-decides-finality-pepsi-349-case
http://marketingshmarketing.net/post/119207342851/pepsi-number-fever-marketing-fail
https://marketinglessons.in/marketing-disaster-pepsi-colas-number-fever-fiasco-feb-may-1992/
