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The purest form of gold is, of course, golden and is referred to as 24 karat gold. Pure gold is much too soft for use in jewelry and can even be dented by simply pressing your fingernail hard against it. Needless to say, daily wear, particularly for things like rings and bracelets, would see such jewelry bent and deformed quite quickly. So the gold must be made more durable by mixing it with another kind of metal or metals, creating a gold alloy.
Want the text version?: http://www.todayifoundout.com/index.php/2015/02/white-gold-really-gold-make-white/
Sources:
http://www.huffingtonpost.com/ira-weissman/the-5-cs-of-white-gold-vs_b_3351028.html
http://www.kjrh.com/marketplace/marketplacewildcard7/difference-in-yellow-white-and-rose-gold-tulsa-gold-and-gems
http://www.foxfinejewelry.com/blog/article/whats-the-difference-between-white-gold-and-platinum/
http://gardenstatejewelers.com/does-white-gold-actually-have-the-same-value-as-yellow-gold/
http://jewelryinfoplace.com/gold/
http://www.diffen.com/difference/Platinum_vs_White_Gold
http://www.huffingtonpost.com/matt-meis/metal-misconceptions-what_b_3956973.html
http://eragem.com/news/1350456/
http://www.shaneco.com/jewelry-education/gold.htmx
http://gilletts.com.au/white-gold-platinum-i-13.html
http://www.bluenile.com/gold-jewelry/gold-education
https://www.mygemologist.com/learn/jewelry-metals/white-gold-and-platinum-differences/
